Lerici, 2015

Lerici, 2015

Palorosa is a lifestyle brand founded in 2014 by Cecilia Pirani, Italian – Guatemalan architect.

The project rethinks utilitarian objects, by using innovative colors and shapes, designing a

series of tote bags, small accessories and home goods inspired by distant places for an

everyday urban use. Palorosa’s calling comes from Cecilia Pirani’s desire to make

architecture and fashion coexist and collaborate, to create products ready to wear and to be

used as home accessories as well.

The process is a legacy

By working closely with local artisans we created the first collection of a high quality line of

tote bags with a contemporary feeling. The result was a first collection of woven baskets and

objects handmade in Guatemala incorporating recycled plastic with a unique palette. The

brand’s approach is to preserve the traditional handcraft processes and to collaborate with

artisans to keep local, existing techniques alive. Cecilia’s attention for handcraft techniques

is the legacy of her Italian culture of design and her Latin American origins against a

standardization of the production’s process.

Materials are sourced locally, and the brand is exploring new techniques and natural fibers.

Today there is an atelier and workshop based in Guatemala City and a studio in Milan.

Palorosa works with a team of artisans and weavers in the Guatemala City and with different

groups of artisans in the countryside, especially in the area of the western mountains.

Ciudad de Guatemala, 2016

Ciudad de Guatemala, 2016

The color becomes material

Palorosa discovers constant but gently surprising references to Latin American nature, colors

and atmospheres and transforms them in essential objects, sophisticated and minimal in

design. The collections tell unexpected stories through delicate and earthy colors and natural


Mediterranean and tropical nature explodes in the balance of eucalyptus and palm leaves

with the texture of a terracotta, rough wall in Antigua in a sunny morning that reminds of a

concrete floor in the warm, half-light of an Italian afternoon, down to the sea of many

Augusts in Lerici.

A urban, Mediterranean and tropical journey

The Palorosa collections originates from the synthesis of two worlds: the tropical discovery

of Latin America through unique colors and a feminine nature and the urban culture of design

in Milan. Mediterranean feelings of unexpected places and architectures are combined with

an inspiration coming from daily life and sophisticated atmospheres.

Three questions to Cecilia Pirani (a titolo di esempio)

What is color for you?

Color is a square of space that evokes a dimension, a texture, a tactile sensation and a

visual impression. It helps me to connect a form, with a fiber and its possible use and


What material is for you?

material means research: to find the perfect fiber, or piece of leather, or metal zip that gives

the piece of design its special character and timeless style.

What is attention for you?

Attention to details is everything

Palo de Rosa 01.jpg

The name

The name Palorosa derives from the Tabebuia Rosea, also called 'Palo de rosa', a tree

native to Central America, characterized by a gray wooden rose. Its simplicity and

sophistication embodies our sensibility for materials and colors.